An Olympic beer will set you back $11

Mustafa Ozer / AFP - Getty Images file

Beer for $11 at the Olympics is better than no beer at all, some would argue.

It has become a staple of every major event, and the London Olympics are no different.

While sports spectators are creating lasting memories, they are also usually paying eye-opening prices for beverages. This summer, a beer at the London Olympics will cost $11.10 a pint, while a small serving of London 2012 wine will set you back $7.37, according to a sample menu unveiled by the London Organizing Committee of the Olympic and Paralympic Games.

The venues will also be offering a sampling of traditional British fare, from fish and chips ($12.29) to porridge ($3.38) to “freshly carved Dingley Dell hog roasted Red Tractor pork, served in Oxfordshire cross hatched bread roll with mixed leaf salad and assorted accompaniments” for $9.98. For those looking for non-alcoholic beverages, a bottle of Coca-Cola will run you $3.53 while a bottle of water will cost $2.46.

The announcement of the beer prices caused some grumbling online ("Just to add to the indignity," pointed out the New York Times, "the only beer sold at the events will be a Heineken, a Dutch beer"), but organizers claim that they are no more exorbitant than they are at other major events. London 2012 chief executive Paul Deighton told The Telegraph of London that organizers have “gone to great lengths’’ to find “high quality, tasty food that celebrates the best of Britain,’’ and that the prices were “more than comparable’’ to the costs at other major sporting events.

More than 14 million meals will be served during the games across 40 locations, with more than 800 spectator concessions featuring 150 different dishes, according to the LOCOG. The focus was on a family of four being able to afford a meal for under $61. 

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Didn't think anyone could be worst than the NFL for prices...

But thats highway

  • 3 votes
Reply#1 - Mon Jun 4, 2012 8:29 PM EDT


  • 2 votes
#1.1 - Mon Jun 4, 2012 9:53 PM EDT

I agree, highway robbery! It's absolutely ridiculous to charge such exorbitant prices ANYWHERE!!!!! I, myself, have not and will not EVER pay such prices...If for one game, whatever it may be, not one person purchased a single item, they may understand the ridiculousnes of it all....jus' sayin'!

  • 2 votes
#1.2 - Mon Jun 4, 2012 10:02 PM EDT

I would feel kinda sissy eeting Porridge... but my MacBookPro dictionary says Porridge is oatmeal. Mehhh... I want bacon -n- eggs...

I gree it is high time to BYOBeer.

  • 1 vote
#1.3 - Mon Jun 4, 2012 10:23 PM EDT

I wouldnt pay $11 if they flew me to London,let me watch the games,drink the beer and fly me home.

  • 1 vote
#1.4 - Mon Jun 4, 2012 11:29 PM EDT
plain bobDeleted

They either don't want you to drink to much or they don't even want normal income people to show up. Most likely fifty percent of the tickets, meals and drinks will likely be paid for by tax or company dollars.

  • 1 vote
#1.6 - Tue Jun 5, 2012 12:18 AM EDT

For those complaining about $11 for English beer at the Summer Olympics, which happen once every four years, I wonder how many have actually bought a beer at an American sports venue. I also wonder how many have actually HAD English beer. For those that haven't, it'll take half as much to have twice the effect as an American beer and will taste a whole lot better.

  • 2 votes
#1.7 - Tue Jun 5, 2012 12:19 AM EDT

Dutch beer (as stated in the article).....and lets be real, if you consider Heineken to be worth it for the taste and effect, you should broaded your horizons

  • 3 votes
#1.8 - Tue Jun 5, 2012 12:33 AM EDT

Beer will be so cheap because the Olympics is "the people's games."

    #1.9 - Tue Jun 5, 2012 1:03 AM EDT

    Gee Craig we must be reading different articles.....nowhwere in it does it say what beer

      #1.10 - Tue Jun 5, 2012 3:52 AM EDT

      "The announcement of the beer prices caused some grumbling online ("Just to add to the indignity," pointed out the New York Times, "the only beer sold at the events will be a Heineken, a Dutch beer")"

      From above article

      • 1 vote
      #1.11 - Tue Jun 5, 2012 9:54 AM EDT

      It's too bad the Olympics aren't somewhere else in Europe. With the way the US Dollar has been crushing the Euro, beer would about a buck by the time the Olympics start.

        Reply#2 - Mon Jun 4, 2012 8:42 PM EDT

        It will probably be as pathetic as the rest of the English food and diet...

        • 3 votes
        Reply#3 - Mon Jun 4, 2012 8:45 PM EDT

        Just out of curosity what is wrong with the English food and diet??

        • 1 vote
        #3.1 - Tue Jun 5, 2012 1:33 AM EDT

        It's not fattening enough.

        • 1 vote
        #3.2 - Tue Jun 5, 2012 1:48 AM EDT

        Oh! Here's a novel idea. Don't go to the f***ing Olympics.

        • 9 votes
        Reply#4 - Mon Jun 4, 2012 8:45 PM EDT

        Isnt that wonderful ,im glad i dont have the money to go ,I can sit on the coach with a 12 pack for that.what a ripoff

        • 1 vote
        Reply#5 - Mon Jun 4, 2012 8:47 PM EDT

        You are going to sit on the "coach?" Wow! Which coach, which team, and why do you want to sit on him/her?

        • 4 votes
        #5.1 - Mon Jun 4, 2012 9:15 PM EDT

        hahahahahahaha!!!!! I guess he's already started sipping on that 12 pack. Coach, ya gotta love it. Best laugh all day. I take that back - I was reading some Calvin & Hobbes earlier. (why should the kids have all the fun?)

          #5.2 - Mon Jun 4, 2012 9:56 PM EDT

          People, we just had a soccer game at the new Cowboy Stadium with 84,000 people.

          If they sold one (1) beer to half the people (40,000) at $ 9.00 a beer, that is a cool,

          $ 360,000.000

          Not a bad days work Mr. Jones.

          • 1 vote
          Reply#6 - Mon Jun 4, 2012 8:48 PM EDT

          And here is one more reason I was so relieved that New York's bid for the Olympics was rejected. It's a big maketing and real estate racket. The only one going for the gold are the people run this shindig. Stay home do yourself a favor. If you must go to Shop Rite and by some Bass, Fosters or Guiness.

            Reply#7 - Mon Jun 4, 2012 8:51 PM EDT

            If you can afford to go to the Olympics, 11 bucks for a beer is of no concern.

            • 7 votes
            Reply#8 - Mon Jun 4, 2012 8:51 PM EDT

            Exactly Timber, case closed. Lets see, I'll have 2 pints and some of that carved pork on a Oxfordshire roll with all the accompaniments please. Better make that a double order. Hope you brought your visa card?

            • 2 votes
            #8.1 - Mon Jun 4, 2012 10:13 PM EDT

            No different than going to see a movie here in the US... Last weekend.. 2 medium pops and 1 popcorn... $21!!!!!

            • 10 votes
            Reply#9 - Mon Jun 4, 2012 8:55 PM EDT

            Agreed. We paid $14.50 each for the tickets or $29.00. Then we got 1 large popcorn, 1 giant soda, 1 nachos...came to $26.00! So, $55.00 dollars! Next time we're going is in December for the Hobbit. We have to save all our change just to pay for it and then you don't even get dinner!

            • 3 votes
            #9.1 - Mon Jun 4, 2012 10:51 PM EDT

            Soooo true! a family cannot afford to go to the movies without breaking the bank! You actally have to save up! how ridiculous is that! $6 popcorn! lol

            • 1 vote
            #9.2 - Tue Jun 5, 2012 1:11 AM EDT

            ....organizers have “gone to great lengths’’ to find “high quality, tasty food that celebrates the best of Britain,’’....

            Well, that's an understatement. Can't imagine you finding ANY "high quality, tasty food". No matter what lengths you go to.

              Reply#10 - Mon Jun 4, 2012 8:57 PM EDT

              Hey, maybe at the next Olympic games I can set up a beer stand and charge 2.50$ a beer and still become a multi millionaire. Hell, $11.00 for a beer? why not, we're only in a global recession, who's gonna notice?? oh, the POOR people like me will NOTICE!! Get a grip and a clue...LOWER your PRICES so us poor people can enjoy a beer as well. Your gonna price yourself clear outta business. If you cut your price in half, you'll make MORE money on volume, because instead of just buying 1 beer, people will buy two at that cost, and then a third and a forth. With two beers some people don't THINK that clear, so they are willing to open their wallet a little further and buy a third and fourth beer. Taking marketing classes helps a great deal, you might try it.

              • 1 vote
              Reply#11 - Mon Jun 4, 2012 9:04 PM EDT

              With the cost of the tickets at the events, if an $11 beer puts you off, you wouldn't be there in the first place.

              • 3 votes
              #11.1 - Mon Jun 4, 2012 9:43 PM EDT

              Somebody has to pay for the cost of hosting the Olympic beside the England taxpayers! I think that it is a fair price!!!

              • 1 vote
              Reply#12 - Mon Jun 4, 2012 9:13 PM EDT

              Yes but can people get more than 16oz. of soda????

              • 1 vote
              Reply#13 - Mon Jun 4, 2012 9:16 PM EDT

              i guess it's a good thing bloomberg isn't the mayor of London

              • 1 vote
              #13.1 - Mon Jun 4, 2012 9:26 PM EDT

              Are these figures in US Dollars? I would think that because the Olympics are being held in London, the refreshments would be sold in British Pounds. Was it converted to USD simply for this article? If so, obviously a weak dollar will cause items bought in england to be more expensive for American customers.

              • 1 vote
              Reply#14 - Mon Jun 4, 2012 9:20 PM EDT

              Let's face it, folks. Beer isn't vital to health. Those who go to the Olympics and would like to drink a beer can always go to a pub after the day's events. If people can afford to pay $11 for a beer, they shouldn't complain about the price. If they can't afford it, they can easily live without it.

              • 1 vote
              Reply#15 - Mon Jun 4, 2012 9:20 PM EDT

              It's just another way to screw the public, it will be the same cost to the people in London.

              • 2 votes
              Reply#16 - Mon Jun 4, 2012 9:24 PM EDT

              It's a show for the big wigs,if you are not rich do not go

                Reply#17 - Mon Jun 4, 2012 9:26 PM EDT

                i do not and will not buy beer, soda, food, or candy at sporting events or the movies (then again I don't go to the movies). BYO.

                  Reply#18 - Mon Jun 4, 2012 9:28 PM EDT

                  What a bunch of greedy blots. Hope they all get the scurvy

                  • 1 vote
                  Reply#19 - Mon Jun 4, 2012 9:29 PM EDT

                  If I'm going to pay $11 for a beer, I want to see a pair of tits and get a lapdance, then see her smoke a cigarette with a vertical smile.

                  • 5 votes
                  Reply#20 - Mon Jun 4, 2012 9:30 PM EDT

                  HAHAHAHAHA!!! Awesome!! Best comment!!

                    #20.1 - Tue Jun 5, 2012 1:35 AM EDT

                    Just get primed up before the events, there are plenty of pubs around with better beer.

                    • 1 vote
                    Reply#21 - Mon Jun 4, 2012 9:33 PM EDT

                    If everyone would not buy it, you would see the price plummet!

                      Reply#22 - Mon Jun 4, 2012 9:39 PM EDT

                      If everyone would not buy it, it wouldn't matter because no one is buying it!

                      • 1 vote
                      #22.1 - Mon Jun 4, 2012 9:42 PM EDT

                      Not surprising. Beers at an Anaheim Angels game is $9 for 12 oz. They article says $11 for a pint, but that is probably a British 20 ounce pint, not a crappy American 16 ounce pint. Oh, and London is a very expensive city. It looks like water is actually cheaper than in Disneyland.

                      No surprise here.

                        Reply#23 - Mon Jun 4, 2012 9:41 PM EDT

                        The #1 WORST beer in the world. NONE worse! And, all those wonderful English Ales.

                        We used to buy a pint of light at the pub in Lakenheath Village near RAF Lakenheath for about 25 cents in 1966. 7-8 of those, then fish and chips down the street for about $1.25 (2 big pieces of cod and chips). After that (about 11:15-11:30) off to an empty haystack with an English Cutie or perhaps she had a small flat in the village. Back to base about 2:30 AM for a nap then work. What a great life!

                          Reply#24 - Mon Jun 4, 2012 9:42 PM EDT

                          The Killing Zone,

                          Since the days of the Roman Coliseum vendors have known that the audience is captive and the confines of the stadium are a fair game 'killing zone' to charge whatever the market will bear. I now refrain from attending any baseball or football games because of the blatant gouging which really took the fun out of the entire experience.

                          Peace to all

                            Reply#25 - Mon Jun 4, 2012 9:44 PM EDT
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